#validation
The three-year build to a validated producer: the year-by-year milestones, the activity that predicts the dollars, and how to tell an on-track producer from one who never will before you fund another year.
2 posts
How Long Until a New Producer Actually Starts Paying Off?
A new producer is not profitable on the timeline most owners expect. Validation runs about three years. Here is the real curve and how to fund it without panicking at month nine.
What a Realistic Producer Validation Schedule Looks Like
A realistic validation schedule is a three-year scorecard, not a single revenue finish line. Here is what a producer should hit each year and which metrics actually tell you they are on track.