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TeamIQ

The Hiring Post

Field notes on P&C insurance hiring, team management, and assessments. Sourced from real agency owners, industry data, and the Insurance Dudes podcast.

Retention Rate LTV Curve: What a 5-Point Slip Costs You
The book was growing fine. Then he counted the back door.
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Retention Rate LTV Curve: What a 5-Point Slip Costs You

A five-point retention drop does not cost you 5 percent. The renewal math is nonlinear, and a slip from 90 to 85 cuts lifetime value by nearly 37 percent.