#renewals
2 posts
Retention Rate LTV Curve: What a 5-Point Slip Costs You
A five-point retention drop does not cost you 5 percent. The renewal math is nonlinear, and a slip from 90 to 85 cuts lifetime value by nearly 37 percent.
The Pre-Renewal Call Script That Beats Carrier Hikes
The carrier rate increase letter lands in your client's mailbox before you do. Here is the pre-renewal call script that gets there first and keeps your book from bleeding.