#cost-per-sale
2 posts
Aged Lead Unit Economics: What Cheap Data Really Costs
Aged leads look cheap at a dollar and change, but the labor math flips the deal. More dials, less contact, tighter margins, real DNC risk.
The 90-Day Producer CPS Curve and When to Trust It
New producer cost per sale spikes at $400 to $600 in the first two weeks before it stabilizes. Owners who kill the lead faucet at week 2 never see the curve mature.